World cancer day is observed to create awareness for normal people about the risk factors and preventive measures of Cancer to prevent it or get it detected early so as to cure it in time. It is celebrated to make people aware about the reality of the Cancer like its symptoms, causing factors and treatment. Positive stories should be shared to get boost morale of the victims and make them feel energetic and confident in order to defeat cancer or make their journey easier and happier.
‘WE CAN. I CAN.’ That is the tagline for the 2016 World Cancer Day. Marking the 10thanniversary of the global awareness campaign, the aim this year is to prove that every single person can make a difference in the fight against cancer. World Cancer Day is part of the World Cancer Campaign, adopted following the World Summit Against Cancer for the New Millennium. This summit took place on 4 February 2000, and subsequently the first ever World Cancer Day was pencilled in for 4 February 2006. That tradition has continued every year, and the custom does not stop in 2016.
During the events on World Cancer Day, people are educated to lead a healthy lifestyle, take a balanced diet and indulge in regular physical activities and weight management in order to reduce the risk of occurrence of Cancers. They are encouraged to get rid of alcohol, unhealthy diet and physical immobility.
We would like to narrate a very sad moment witnessed by Mr. Viral Desai, CEO – Zenitex and Founder of Hearts@work foundation, which we would like to share here on this World Cancer Day. The narration goes as follows :
One day Mr. Viral Desai, CEO – Zenitex and founder of Hearts@work Foundation, was sitting with Onco Surgeon Dr. Ravindrasinh Raj co-founder of Hearts@work Foundation and Director of Bharat Cancer Hospital in his office. At that time a family walked in with their case file. The man who was the head of the family was diagnosed with Cancer and today they were to get the final report at to what stage has the cancer spread. From their attire and look it was obvious that they were coming from the temple where obviously they had gone to pray for a clear report for the patient. Dr. Raviraj, checked the reports and informed them in clear words that the cancer has reached the last stage and there is no chance of recovery and the man will not live longer than 2 months. Mr. Viral noticed that, suddenly their world fell apart, the patient sunk in the chair, his wife was finding it difficult to hold her tears and with choking voice, she was soothing her husband and telling him “that everything will be fine”, his son and daughter were crying and in blink of an eye the whole place turned tragic. The family left the doctor’s office with a heavy heart. At that time, Mr. Viral who too was in a state of shock after watching what happened in front of his eyes, asked Dr. Raviraj, as why the man could not be saved. The surgeon replied that people come to him at a very later stage of cancer, where it cannot be cured. If people are aware of the dangers and symptoms of cancer, most of the cases could be cured if diagnosed in the preliminary stages.
At that time Mr. Viral Realized that the disease Cancer does not only bring pain to the victim but, it affects victim’s whole family. Cancer does not only Kill the victim, but it also shatters the world of his loved ones. And hence, to fight Cancer is not only for the Victim but also for his family. Keeping this in mind, all of us should act together and stand united like a part of the human family to prevent, support its cure and eliminate Cancer. Hearts@work Foundation has always been at the helm of such camps and awareness programs in the past and will be in the future.
Creating awareness of Cancer is the 1st step towards prevention and cure of the disease. CEO of Zenitex and founder of Hearts@work foundation, Mr. Viral Desai, has always been active in creating awareness about Cancer in Rural as well as Urban parts of Gujarat.
With the help of Dr. Ravindrasinh Raj, one of the leading Onco-Surgeon of India and Mentor and Co-Founder of Hearts@work Foundation, we fulfilled some of the activities through Hearts@work Foundation which can be seen on our website on the below given links.
Bikers Rally and Quit Tobacco Campaign in which more than 5,000 people participated. One of the biggest campaign of this type Bikers Rally – Quit Tobacco Campaign
Free Cancer Checkup Camp – 600 people were checked Free Cancer Checkup Camp
Pink Ribbon Day – Pink Surat – one of the biggest Pink Ribbon Day Celebration in the world – 100 buildings / monuments were illuminated, conference held, college students participated and general awareness drive implemented – Pink Surat Campaign
World No Tobacco Day – A world record 2,192 people screened in one single day World No Tobacco Day
and the biggest of them all is Dang Breast Cancer Screening Dang Breast Cancer Camp
“WE CAN” :
- Call on governments to commit adequate resources to reduce Cancer deaths and provide a better quality of life for patients and survivors and increase funding for Cancer treatment facilities.
- Educate people about the link between lifestyle behaviours – including smoking, unhealthy diet, and lack of physical activities – and Cancer risk.
- Dispel myths that lead to stigma and discrimination against people with cancer in some communities.
- Encourage schools and workplaces to implement nutrition and physical activity policies which can help people adopt healthy habits for life.
- Improve access to affordable cancer health care for all victims.
“I CAN” :
- Make adjustments to lifestyle and make healthy choices by avoiding tobacco and alcohol, doing regular exercises, a healthy green food diet and staying safe in the sun.
- Be aware of the signs and symptoms of Cancer and its early detection guidelines, which can help cure the disease.
- Support Cancer victims and survivors with physical and emotional impacts of Cancer even after the treatment ends.
- Sharestories about cancer experiences of various victims and join support groups to help make positive change for all people affected by Cancer.
- Return back to work after Cancer treatment, to give it the biggest insult of all.
On this day we would also like to recall a few Brave Recoveries from Cancer, of the people who fought and won against Cancer. We would just take a few examples of Indian Celebrities who had Cancer and they stood against all the odds and survived. They are :
FILM ACTRESS MUMTAZ : She was suffering from breast cancer and was diagnosed with the same at the age of 54years. Still she did not surrender and fought and survived with her charm and beauty intact.
FILM DIRECTOR ANURAG BASU : He fought an acute promyelocytic Leukemia (a type of blood cancer) in the year 2004. Doctors gave him two months to live when he was diagnosed, but the verdict did not shake him and he went ahead with life. Not only did he complete his film from his hospital bed, but also wrote scripts for new films. After chemotherapy and medication of three years Basu released many more films.
INDIAN AMERICAN ACTRESS NAMRATA SINGH GUJRAL : In 2008, the 32 year old young woman heard the dreaded words that she had breast cancer. Luckily the cancer was detected in the early stages which gave her an advantage in the fight with the dreaded disease. Namrata is the president of the UniGlobe Entertainment which is renowned for its docu-drama ‘1 a Minute’. She has taken the initiative to make use of her production company’s platform to spread awareness and join hands to fight against breast cancer.
THE BEAUTIFUL MODEL AND ACTRESS LISA RAY : This stunningly beautiful actress was diagnosed with multiple Myeloma in 2009. Lisa fought her battle with cancer. After winning her battle, Lisa came out with her story and shared her experience with people. In 2010, Lisa bravely announced to the world that she was free of cancer after the successful treatment involving stem cell transplant. Apart from creating awareness, advocating cause of cancer cure, working on her career, Lisa Ray married a management consultant Jason Dehni in Napa Valley in California proving to the world that cancer could not intimidate her nor stop her.
BEAUTIFUL ACTRESS OF YESTER YEARS MANISHA KOIRALA : This beautiful actress with captivating smile who won hearts with her powerful performance in bollywood movies was diagnosed with ovarian cancer at the age of 42 years. She fought bravely against the disease. She boldly posted her pictures during chemotherapy, not shying from the hair loss she suffered as a side effect. She moved ahead with positive attitude and went for shooting of films even when the chemotherapy was going on. She has promised to use her celebrity status and her own struggle with cancer to inspire and spread hope among the people fighting the battle against cancer.
CRICKET SUPER STAR YUVRAJ SINGH : He treated cancer in no different way than he treats the balls thrown at him by the bowlers. He was suffering from a rare type of killer cancer. Amidst prayers from family, friends and fans, Yuvaraj, successfully battled serinoma, which had caused tumor growth between his heart and lung. After receiving Arjuna Award, Yuvaraj made a comeback to cricket. He is responsible for many people seeing hope beyond the diagnosis of cancer.
All of them above are examples of bravery, trust, self-belief, confidence and faith.
Let us all make a pledge, that we in our own capacities will spread the awareness of Cancer to each and every individual so that many lives can be saved and along with the Victims the trauma which is caused on his family and dependants can also be reduced or eliminated.
Cancer does not only traumatise the Victim – But, it tears apart the world for their families too!!!
Come lets unite to defeat this killer disease and bring smiles on the faces of those affected by it. Mr. Viral Desai, CEO-Zenitex and Founder of Hearts@work Foundation along with its staff is always ready for any such camps through which we can spread the much needed awareness to stop this disease becoming fatal.
Thanks & Regards – Team ZENITEX